Market Insurgents

Web 2.0 is spawning more than just a new wave of hiply named startups with enviable valuations. 

It has let loose a whole slew of insidious insurgencies - I call them market insurgencies. I spy them in every core industry of our global economy - and they are digging ever deeper and spreading wider.

Market insurgents mean no harm.  They are simply going about their own business, using weapons of mass connections to invent around every kind of institution. These are the people who cleverly create power where there was little by gathering it, scattering it, and distributing it.

Market insurgents hide in plain sight, under the radar of too many executives and organizations. You may not see them - even in your own industry - unless you are acutely tuned into The Web.  They are there, moving forward at blindsiding speeds, putting relentless pressure on entrenched models of everything.

You can get a peek into the world of these market insurgents by reading books like Wikinomics: How Mass Collaboration Changes Everything, or Groundswell, or Here Comes Everybody.  Any one of these – and many others – are good primers on their methods.

I’m digging into the these insurgencies, shining a little light on what they are up to and how they are winning.